Manager, Display Marketing
Location: Chattanooga Tennessee
Description: Hudson Global Resources is currently seeking to employ Manager, Display Marketing right now, this occupation will be placed in Tennessee. For complete informations about this occupation opportunity kindly read the description below. Reports To: Director, Digital Media
Department: Display Marketing
Position Summary:
Client is looking for a Display Marketing Manager to join their quickly expanding team. They are interested in hiring a digital marketing professional to drive growth through display advertising. This person will be responsible for overseeing all phases of direct response display advertising programs from planning to implementation to measurement through a strong understanding of the channel. This person will be a part of the Display Marketing Department and will answer directly to the Digital Media Director.
Essential Functions:
- Provide leadership, strategic direction, and digital expertise to the Display team
- Manage the overall strategy, planning, budget, and performance of client programs
- Create and implement short and long-term goals
- Lead marketing efforts across digital channels that can incorporate display functionality
- A strong capacity for financial modeling and category segmentation to highlight and communicate actionable opportunities
- Assist with short and long term goal planning and budget requirements
- Create and lead projects related to Display advertising
- Identify target display ad placements
- Negotiate rates and terms for placement of ads
- Manage campaigns through major ad networks and partners
- Collaborate with internal departments to test and optimize ad design elements
- Ensure successful delivery and measurement of all campaigns
- Collaborate with other teams to ensure a cohesive marketing message across all channels
- Responsible for all facets of reporting, measuring, and segmenting related traffic
- Create and present data and research finding to executive management and clients
- Hire, train, and develop team members
- Keep a pulse on the industry and emerging new technology
- Have a keen understanding of local, state, and federal policies that affect display marketing
- Partner with internal departments and new business development to create a strong marketing voice for new affiliate opportunities
- Identify key levers of improvement across entire affiliate channel
- Contribute thought leadership and strategic problem solving to help optimize the channel
- Compile statistical reports and develop trending analysis
- Set and manage monthly, quarterly, and annual goals for affiliate revenue growth
- Strong analytical, problem solving, and project management skills
- Substantial experience of performance based online marketing
- Highly organized and excellent time management
- Ability to work collaboratively with colleagues in a fast paced, results driven environment
- Proficient in Excel, Word, and PowerPoint
- Positive outlook and ability to influence and persuade others in a positive manner
- Strong knowledge of marketing metrics and optimization techniques
- Strong understanding of optimization techniques and A/B and multivariate testing
- Strong leadership skills and the ability to apply forward thinking strategies to the channel
- Attention to detail while managing multiple projects and responsibilities
- Excellent verbal and written communication
- Ability to make decisions quickly without affecting quality
- 3 - 5 years experience directly managing and leading display marketing campaigns
- Extensive background and hands-on experience within the online display marketing channel
- Independently planned and implemented display campaigns
- Experience with Ad Serving technology
- Bachelor's degree preferred
Competitive salary
Paid sick, vacation, and holidays
Health insurance
401k plan with company matching
Fast-paced work environmentHudson IT serves as a trusted resource for clients seeking high-quality technology professionals and IT solutions. We seek consultants and direct candidates with diverse skills and industry experience - from Java developers in financial services to Epic consultants in healthcare. From instructional designers to QA experts and everyone in between, we attract the best and the brightest talent in the industry, matching your skills and personality to our clients' specific requirements. Known for our exceptional service, Hudson IT has been recognized in the top 1% of staffing firms for client and candidate satisfaction three years running. Learn more at us.hudson.com/it. Hudson (www.hudson.com) is an Equal Opportunity Employer. We participate in the E-Verify program as allowed under federal and state law and in accordance with our executed Memorandum of Understanding with the Department of Homeland Security.
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If you were eligible to this occupation, please email us your resume, with salary requirements and a resume to Hudson Global Resources.
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This occupation starts available on: Thu, 05 Jul 2012 22:56:41 GMT